Digital Marketing

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Search Engine Optimization

SEO (search engine optimization) is the process by which people take to make sure that the websites are appealing to the search engines. Even though techniques can vary depending on your industry, the main idea is to make sure the basic white hat tactics are followed on a regular basis.

Search engine optimization is the process of optimizing the website content such as keywords, images, and text to optimize their websites for search engines such as Google, Yahoo, & Bing and thus improve their search engine rankings. SEO is a technique adapted to rank a website well in search engine results.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is important because Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust.

Pay Per Click

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

That's a PPC option that allows you to run an ad on private websites, in the search results, or both. On the other side of AdWords is AdSense. That's the program that webmasters use to run AdWords ads on their sites. They get paid when visitors click on the ads.

In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget.

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Cost Per Click

Cost Per Click - CPC' Also known as pay-per-click (PPC), cost per click (CPC) is a method websites use to bill based on the number of times a visitor clicks on an advertisement.

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.

Social Media Optimization

SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. Social media optimization provides the opportunity to reach out to niche audience.

What is the difference between SMO and SMM?

The clear difference between the two is: SMO refers to on-page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website.

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Social Media Marketing

SMM should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques, methods, and key terms to promote web traffic and awareness. Whereas SEO works through search engines, SMO works through social media.

The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers. SMM is being done by creating quality content that the users of social networks share with their friends (via transmitting information electronically, i.e.

Why is social media important?

Social media is important for businesses. Additionally social media marketing helps to validate your brand, having a social medic presence tells consumers that their brand is active and focused on thriving communication with consumers. Social media marketing has the power to increase customer loyalty.

Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.

Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SEM (Search Engine Marketing) is a technique through which we use paid ads to get more traffic on our website. ... And Google AdWords is an advertising service by Google for business wanting to display ads on Google and its advertising network. It is based on PPC/CPC.

What is SEM and SEO strategies?

Both processes aim in increasing visibility in search engines. SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

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YouTube Marketing

YouTube makes it incredibly simple for you and others to promote your video across other social networks. YouTube even provides a shortened URL to your video for convenient sharing. When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.

In addition to building your channel organically, another way you can reach and engage more viewers is by investing in advertising on YouTube.

▸ Promote your channel with AdWords for video.
▸ Target your audience.
▸ Make the most of ad formats.
▸ Create ads that work.
▸ Apply a relevant strategy.
▸ Understand your results and optimize your campaigns.

AD Placement

An ad placement is a specific group of ad units on which an advertiser can choose to place their ads using placement targeting. Ad placements can be as broad as an entire website or as specific as a single ad unit. Placements are made visible to advertisers in two ways: Placements automatically created by our system.

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