Digital Marketing

Search Engine Optimization

SEO (search engine optimization) is the process by which people take to make sure that the websites are appealing to the search engines. Even though techniques can vary depending on your industry, the main idea is to make sure the basic white hat tactics are followed on a regular basis.

Search engine optimization is the process of optimizing the website content such as keywords, images, and text to optimize their websites for search engines such as Google, Yahoo, & Bing and thus improve their search engine rankings. SEO is a technique adapted to rank a website well in search engine results.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is important because Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust.

Cost Per Click

Cost Per Click - CPC' Also known as pay-per-click (PPC), cost per click (CPC) is a method websites use to bill based on the number of times a visitor clicks on an advertisement.

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.

Social Media Marketing

SMM should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques, methods, and key terms to promote web traffic and awareness. Whereas SEO works through search engines, SMO works through social media.

The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers. SMM is being done by creating quality content that the users of social networks share with their friends (via transmitting information electronically, i.e.

Why is social media important?

Social media is important for businesses. Additionally social media marketing helps to validate your brand, having a social medic presence tells consumers that their brand is active and focused on thriving communication with consumers. Social media marketing has the power to increase customer loyalty.

Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.

YouTube Marketing

YouTube makes it incredibly simple for you and others to promote your video across other social networks. YouTube even provides a shortened URL to your video for convenient sharing. When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.

In addition to building your channel organically, another way you can reach and engage more viewers is by investing in advertising on YouTube.

▸ Promote your channel with AdWords for video.
▸ Target your audience.
▸ Make the most of ad formats.
▸ Create ads that work.
▸ Apply a relevant strategy.
▸ Understand your results and optimize your campaigns.